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Old Style
Revives the crisp rich freshness of a classic American lager: light in color and body, medium in aroma and bitterness, full flavored with a delicate aftertaste.
  • Old Style 12oz
    ABV 4.64%
  • Old Style 16oz
  • Old Style 24oz
  • Old Style Bottle
  • Draft
Old Style Light
Old Style Light celebrates all of the classic Old Style brewing attributes with less calories for your drinking pleasure.
  • Old Style Light 12oz
    ABV 4.12%
Old Style Oktoberfest
Old Style Oktoberfest is a classic Märzen, brewed with traditional German malts and hops to create a complex, full body with a clean finish. This limited edition seasonal is brewed out of the original G. Heileman brewery in La Crosse, WI.
  • Old Style Oktoberfest 16oz
    ABV 6.3%
 
 
 
 
  • Wisconsin became a state and just four years later, young Gottlieb Heileman arrived in America from Germany. He eventually settled in the town of La Crosse in Western Wisconsin.

  • Gottlieb began as a partner in a small La Crosse brewery and then became the owner of the G. Heileman Brewing Company. His commitment to brewing a quality beer using only the finest ingredients paid off handsomely.

  • Originally called Golden Leaf Lager in the 1890’s, Old Style first appeared in local stores in 1902.

  • Gottlieb was brewing 160,000 barrels annually.

  • After prohibition, G. Heileman’s brewmaster was asked by the workforce to brew an especially “strong” beer for a company picnic. They loved it so much, management decided to sell it to the public, and Heileman’s Old Style Lager Special Export was launched.

  • Taking advantage of a nationwide bottlers strike and subsequent product rationing by a competitor, Old Style came across the state line into Illinois. It wasn’t long before Old Style became Chicago’s beer – served from the north side to the south side and everywhere in between.

  • Being accepted as a true local, Old Style began sponsoring the Chicago Cubs.

  • Generations of Cubs fans have enjoyed our fine products at Wrigley Field!