Old Style is a beer that revives the crisp rich freshness of a classic Pilsner: light in color and body, medium in aroma and bitterness, full flavored with a delicate aftertaste.


Old Style Oktoberfest returns local production to City Brewery La Crosse, Wisconsin. Our limited release Old Style Oktoberfest is a traditional Märzen style beer made with classic German malts and hops that give this brew a complex, full body with a clean finish.

  • Old Style 12oz
    Alcohol By Volume: 4.64%
    Calories: 134
  • Old Style Light 12oz
    Alcohol By Volume: 4.12%
    Calories: 110
  • Old Style Oktoberfest 16oz
    Alcohol By Volume: 6.4%
  • Wisconsin became a state and just four years later, young Gottlieb Heileman arrived in America from Germany. He eventually settled in the town of La Crosse in Western Wisconsin.

  • Gottlieb began as a partner in a small La Crosse brewery and then became the owner of the G. Heileman Brewing Company. His commitment to brewing a quality beer using only the finest ingredients paid off handsomely.

  • Originally called Golden Leaf Lager in the 1890’s, Old Style first appeared in local stores in 1902.

  • Gottlieb was brewing 160,000 barrels annually.

  • After prohibition, G. Heileman’s brewmaster was asked by the workforce to brew an especially “strong” beer for a company picnic. They loved it so much, management decided to sell it to the public, and Heileman’s Old Style Lager Special Export was launched.

  • Taking advantage of a nationwide bottlers strike and subsequent product rationing by a competitor, Old Style came across the state line into Illinois. It wasn’t long before Old Style became Chicago’s beer – served from the north side to the south side and everywhere in between.

  • Being accepted as a true local, Old Style began sponsoring the Chicago Cubs.

  • Generations of Cubs fans have enjoyed our fine products at Wrigley Field!