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  • Wisconsin became a state and just four years later, young Gottlieb Heileman arrived in America from Germany. He eventually settled in the town of La Crosse in Western Wisconsin.
  • Gottlieb began as a partner in a small La Crosse brewery and then became the owner of the G. Heileman Brewing Company. His commitment to brewing a quality beer using only the finest ingredients paid off handsomely.
  • Originally called Golden Leaf Lager in the 1890’s, Old Style first appeared in local stores in 1902.
  • Gottlieb was brewing 160,000 barrels annually.
  • After prohibition, G. Heileman’s brewmaster was asked by the workforce to brew an especially “strong” beer for a company picnic. They loved it so much, management decided to sell it to the public, and Heileman’s Old Style Lager Special Export was launched.
  • Taking advantage of a nationwide bottlers strike and subsequent product rationing by a competitor, Old Style came across the state line into Illinois. It wasn't long before Old Style became Chicago's beer - served from the north side to the south side and everywhere in between.
  • Being accepted as a true local, Old Style began sponsoring the Chicago Cubs.
  • Generations of Cubs fans have enjoyed our fine products at Wrigley Field!