Wisconsin became a state in 1848, and just four years later, young Gottlieb Heileman arrived in America from Germany. He eventually settled in the town of La Crosse in western Wisconsin. Here the Mississippi River cut an awesome swath, creating towering bluffs and scenery so spectacular, it's often referred to as "God's Country."

Gottlieb began as a partner in a small La Crosse brewery and then became the owner in 1872. His commitment to brewing a quality beer using only the finest ingredients paid off handsomely. By 1902, he was brewing 160,000 barrels annually.

Old Style Lager appeared on the scene in 1902, and this beer, with very few changes, became the Old Style we know and love today. "Pure brewed in God's Country" has faded as an advertising slogan but it's hard to drive very far in any part of Wisconsin without seeing an Old Style sign hanging on the side of a barn or in the window of a roadside tavern.

Great beer travels across state lines, and Chicago has long called Old Style its own. First enjoyed by vacationing "flatlanders," it wasn't long before Old Style became Chicago's beer - served from the north side to the south side and everywhere in between. Old Style has proudly sponsored the Chicago Cubs since 1950, and generations of Cubs fans have enjoyed our fine products at Wrigley Field!